Southeastern Louisiana University's annual Giving Day is the university’s 24-hour giving campaign that inspires all supporters of Southeastern to come together, show their Lion Pride, and provide essential funding to programs across the university. For this campaign, my partner Kendall and I, filmed a series of interviews with the Directors of different offices under the Division of Student Affairs (DSA). On top of this I created some graphics to post on social media to advertise the reasons to give. In total, we raised $3,160 for the DSA which was over triple the amount from last year.
REPRESENATIVE ICON FIRST DRAFT
Below is one of the first drafts of the representative icon, with different smaller icons representing each office.
"GET THERE STAIRCASE"
Here's a visualization of how the offices help students "GET THERE", which is Southeastern Louisiana University's motto.
MINI ICONS
Some of those icons separated from the main logo.
First intro animation DRAFT
FINAL DRAFT OF ICON
Now incorporating a student and the university's signature coral over the bright orange from the last icon.
Social Media Graphics
CAMPAIGN INTERVIEWS
Below are the interviews with all the office directors shortened to 1-2 minute segments posted on Instagram and Facebook.
DSA Final VIdeo
This video was posted on Giving Day with the Vice President and Dean's interviews included. This was supposed to show DSA as a whole.
Landing Page
Donation Options
