Authentic S.A.L.E.S. is a book and professional brand created by Travis McCoy. It presents a people-first approach to selling: building genuine relationships, trust, and long-term connections rather than relying on pressure, gimmicks, or outdated sales tactics. The proposal positions the book as a practical resource for sales professionals, entrepreneurs, business students, and people entering sales.
Public Relations Proposal
This proposal is designed to renew interest in the book, increase its visibility and credibility, and ultimately encourage more people to engage with and purchase it.
Campaign Strategy Plan
This is an integrated public relations and marketing campaign presentation created by the Yellow Team to promote Travis McCoy’s book and brand, Authentic S.A.L.E.S.: Selling with Purpose & Strategy.
